Here’s a list of online platforms and tools that can help you track and measure the performance of your website’s free traffic:
- Google Analytics: A comprehensive web analytics tool that provides insights into website traffic, user behavior, demographics, conversions, and more. It’s free to use and offers a wide range of metrics and reports.
- Google Search Console: Formerly known as Google Webmaster Tools, this tool provides data on how your website performs in Google search results. Monitor search impressions, clicks, CTR, and keyword rankings. It also offers insights into website indexing, crawl errors, and mobile usability.
- Bing Webmaster Tools: Similar to Google Search Console, Bing Webmaster Tools offers insights into how your website performs in Bing search results. Monitor search performance, indexation, crawl issues, and more.
- Google My Business: If you have a local business, Google My Business allows you to track performance metrics such as views, clicks, calls, and direction requests for your Google Maps listing.
- Social Media Analytics: Most social media platforms offer built-in analytics tools to track the performance of your organic social media traffic. Examples include Facebook Insights, Twitter Analytics, LinkedIn Analytics, and Instagram Insights.
- URL Shorteners: Services like Bitly, Exact Links [ WordPress ] provides detailed analytics for shor links.
- UTM Parameters: Use UTM parameters to track the performance of specific campaigns or links in Google Analytics. UTM parameters allow you to tag URLs with custom parameters to track traffic sources, campaigns, and other variables.
- Referral Traffic Analysis: In Google Analytics, you can analyze referral traffic to see which websites are sending traffic to your site. This can help you identify top referring websites and understand which channels are driving the most traffic.
- Content Performance Analysis: Use Google Analytics or other content management systems (CMS) analytics tools to track the performance of individual pages or pieces of content on your website. Monitor metrics such as pageviews, bounce rate, time on page, and conversions.
- Email Marketing Analytics: If you’re using email marketing to drive traffic to your website, most email marketing platforms offer analytics tools to track email opens, click-through rates, conversions, and other engagement metrics.
- Heatmap and User Behavior Tools: While not always free, tools like Hotjar or Crazy Egg offer free plans with limited features that allow you to track user behavior on your website, including heatmap analysis, scroll depth, and click tracking.
By utilizing these tools and platforms, you can gain valuable insights into the performance of your website’s free traffic sources and make data-driven decisions to optimize your online marketing efforts.