Pretty Links plugin is #1 plugin in WordPress as a URL shortener in activation quantity . Although this is the most popular URL shortener, it doesn’t include many features that are very essential for marketing efforts . We have listed the comparison of exact links and pretty links below in the table .
| Feature Name | Exact Links | Pretty Links |
| Create Short Links | Yes | Yes |
| Custom Slags | Yes | Yes |
| Click Counting With Detailed Analytics | Yes | Yes |
| Generate QR Codes | Yes | Yes |
| Traffic Split | Yes | No |
| Beautiful Product Display | Yes | No |
| Auto Link By Keywords | No | Yes |
| A/B Testing | Yes | No |
| Let Your Visitors Choose [ Choice Page ] | Yes | No |
| WooCommerce Integration For Sales Conversion Tracking | Yes | No |
| 1 Click Migration | Yes | Yes |
| Customize Your Social Media Links | [ Coming In V3 ] | No |
| Automatic 404 Page Redirection | [ Coming In V3 ] | No |
| Broken Link Alerts | [ Coming In V3 ] | Yes |
| UTM Builder | [ Coming In V3 ] | No |
| Custom SubDomain Short Link | [ Coming In V3 ] | No |
| 1 Click Migration from other popular Link shortener | Yes | No |
Note : Anyway , Exact Links ignored a keyword auto linking feature that belongs to pretty links . because we already have a box content feature by which users can insert affiliate links with a call to action button .
